The role
Eneba's influencer team needs a specialist to turn market research into creative briefs and own the testing and performance side. You'll manage influencer ad budgets, including YouTube spend, across several countries and game categories.
What you'll do
- Research competitor and market advertising for angles, formats and trends
- Write a high volume of tailored creative briefs for influencers
- Design and run A/B tests across creatives, markets and categories
- Manage and optimise influencer ad budgets, including YouTube spend
- Report on creative impact to influencer managers, media buyers and leadership
What they're looking for
Must-haves
- Proven experience writing creative briefs
- Strong skills measuring and analysing campaign and creative results
- Hands-on experience managing YouTube spend
- Budget ownership, ideally 100,000+ per month in influencer marketing
- Daily use of AI tools, particularly to analyse data
Nice to have
- B2C brand, B2C SaaS or consumer subscription background
- Experience across multiple markets and countries
- Experience in a business with a 10+ person content creator team
The company
Eneba
Gaming marketplace with 20m+ users
Eneba runs an online gaming marketplace with close to 20m active users. Its influencer team drives revenue through creator partnerships across multiple countries and game categories.
Summarised by Jobs That Travel from Eneba's listing.
