The role
FutureMedia needs a senior PPC lead to scale paid acquisition, mainly on Google Ads and Bing, for its B2C subscription products in the US. You'll own channel strategy, testing and budget forecasting.
What you'll do
- Own paid search and emerging channel acquisition on multi-million-dollar budgets
- Launch and optimise campaigns on Google Ads, Bing, Taboola, Quora and more
- Track CAC, CPL, CPA, ROAS, ROMI, LTV and ROI
- Build forecasting models, budget recommendations and reporting frameworks
- Test creatives, landing pages and targeting with product, design and copy teams
What they're looking for
Must-haves
- 5+ years in performance marketing, paid acquisition or growth
- Managed paid budgets of $1M+ with campaigns driven by performance
- Strong US market and subscription or B2C experience
- Proficient in Excel, Google Sheets and SQL
- Fluent English
Nice to have
- Experience at subscription-based or high-growth B2C companies
- Advanced analytics or marketing data infrastructure experience
- Entrepreneurial mindset with strong ownership
Skills and platforms
- PPC management
- Google Ads
- Bing Ads
- Paid acquisition
- Performance marketing
- Budget management
- Data analysis
- Conversion optimization
- A/B testing
- SQL
- Excel
- Google Sheets
- Attribution modeling
- Funnel analytics
- Strategic planning
- Growth marketing
Perks
- Remote freedom
- Modern AI tools
- 22 paid days off
- Public holidays
- European offsites
The company
Future Media
Global portfolio of consumer digital products
FutureMedia is a global product portfolio company building digital products for millions of users across career, self-discovery, productivity and digital essentials.
Summarised by Jobs That Travel from Future Media's listing.
