The role
Layer is hiring a growth marketer to build an agent-run engine that spots angles, makes creatives, launches tests and reads results. You'll report to a co-founder and own paid, social, organic and attribution.
What you'll do
- Design agent-run workflows that draft angles, make creatives and launch tests
- Run paid acquisition on Meta, TikTok, YouTube, LinkedIn, Reddit and X
- Own tracking and attribution from ad click to first purchase
- Co-run social channels and drive SEO, AEO and lifecycle emails
- Run a weekly growth review and grow the Partner and referral program
What they're looking for
Must-haves
- 3-6 years in growth, performance or creative marketing at a PLG, AI, gaming or adtech company
- Paid social programs run with real budgets and results to show
- Hands-on with Meta Ads Manager, Google Ads and PostHog
- UA fluency: CPI, ROAS, IPM and creative fatigue
- Creative skills: write the hook, cut the video and prompt the visual yourself
Nice to have
- Own following on X, LinkedIn, YouTube or TikTok in AI, games or ads
- Mobile game studio, consumer app or UA agency background
- Turkish, Spanish, Portuguese or Korean for regional campaigns
Skills and platforms
- Growth marketing
- Performance marketing
- Paid social
- AI tools
- Meta Ads Manager
- Google Ads
- Product analytics
- PostHog
- Automation
- SEO
- AEO
- Attribution tracking
- Content creation
- Data analysis
- Creative strategy
- User acquisition
Perks
- Competitive salary
- Equity
- Unlimited access to Layer platform
- Remote work
The company
Layer
Technology, Information and Internet
Layer powers creative production for performance-driven entertainment brands.
Summarised by Jobs That Travel from Layer's listing.
