The role
Sweat Pants Agency needs a Google Ads strategist to run DTC accounts as buyer, strategist and the client's direct contact. You'll be judged on incremental results, not dashboard numbers.
What you'll do
- Own a set of DTC Google accounts as strategist, buyer and client contact
- Audit new accounts and walk clients through findings in a Loom
- Separate brand from non-brand and untangle what PMax is really driving
- Manage Merchant Center feeds and GA4, GTM and conversion tracking
- Build landing pages, scripts and reporting with Claude Code
What they're looking for
Must-haves
- Hands-on Google Ads at meaningful spend on DTC and eCommerce, with results to show
- Shopping and PMax experience, plus Demand Gen, YouTube, Merchant Center, GA4 and GTM
- Already using Claude or similar as a working tool, able to ship a landing page
- Native or near-native English for constant client communication
- Available for client calls during US Eastern business hours
Nice to have
- Bing Ads experience
- Built or operated your own Shopify store
- Run Meta at spend
Skills and platforms
- Google Ads
- Paid Media
- DTC
- E-commerce
- Account Management
- Google Merchant Center
- GA4
- GTM
- Shopify
- Attribution Modeling
- Conversion Tracking
- Landing Page Optimization
- Claude Code
- Data Analysis
- Strategic Planning
- Client Communication
The company
Sweat Pants Agency
Advertising Services
Sweat Pants Agency is a remote agency working with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. It spends $6 to $9M a month on Meta and $1 to $2M on Google.
Summarised by Jobs That Travel from Sweat Pants Agency's listing.