The role
Sweat Pants Agency needs a Google Ads strategist to own a set of DTC accounts and talk to clients directly, with no account manager in between. You'll be judged on whether the number moved, not on activity.
What you'll do
- Own DTC Google accounts as strategist, buyer and the client's direct contact
- Audit new accounts and walk clients through findings in a Loom
- Run brand and non-brand separately and keep PMax and auto-applied assets in check
- Own Merchant Center feed health, GA4, GTM and conversion tracking
- Build landing pages, scripts and reporting with Claude to remove account bottlenecks
What they're looking for
Must-haves
- Hands-on Google Ads at meaningful spend on DTC and eCommerce
- Shopping and PMax experience, plus Search, Demand Gen, YouTube and Merchant Center
- GA4 and GTM fluency, with a defensible view on attribution
- Daily use of Claude or similar, able to build and ship a landing page
- Native or near-native English; available for US Eastern business-hours client calls
Nice to have
- Built or operated your own Shopify store
- Meta Ads experience at spend
- Bing Ads
Skills and platforms
- Google Ads
- SEM
- DTC Marketing
- E-commerce
- Meta Ads
- Google Merchant Center
- GA4
- GTM
- Conversion Tracking
- Landing Page Optimization
- Claude Code
- Shopify
- Attribution Modeling
- Data Analysis
- Client Relationship Management
The company
Sweat Pants Agency
Advertising Services
Sweat Pants Agency is an advertising agency working with around 50 DTC and eCommerce brands, about 20 to 25 on paid media. It spends $6 to $9M a month on Meta and $1 to $2M on Google.
Summarised by Jobs That Travel from Sweat Pants Agency's listing.
