The role
Phiture's marketing team runs retention audits and CRM programs for app clients. You'll build and test Braze campaigns, turning user data into lifecycle flows that lift retention.
What you'll do
- Build and optimize Braze campaigns with advanced segmentation and targeting
- Personalize campaign content with liquid logic based on user behavior
- Manage custom attributes in Braze to fine-tune engagement strategies
- Analyze campaign performance and turn insights into retention gains
- Train teammates on Braze and its integrations with other tools
What they're looking for
Must-haves
- A/B testing experience in any digital marketing channel
- Proficiency planning and launching campaigns in Braze
- Building charts in Amplitude, Mixpanel, Looker or Periscope
- Solid grasp of startup growth metrics, analytics and statistics
- Understanding of user psychology and motivation in mobile apps
Nice to have
- Experience at mobile-centric startups
- User acquisition experience (ASO or performance marketing)
- Copywriting for marketing or sales communications
Skills and platforms
- Braze
- Mobile Growth
- CRM
- A/B Testing
- Amplitude
- Mixpanel
- Looker
- Periscope
- Data Analytics
- User Segmentation
- Lifecycle Marketing
- Liquid Logic
- HTML
- User Psychology
- Retention Metrics
- Mobile Analytics
The company
Phiture
Business Consulting and Services
+++ Please be vigilant against people impersonating Phiture — We never use WhatsApp or text messages for any hiring or business-related purposes. +++ Phiture is a multi award-winning mobile growth…
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