The role
Sweat Pants Agency wants a Google Ads strategist to run DTC and eCommerce accounts with no account manager in between. You'll own the full funnel and prove what's incremental, taking client calls in US Eastern hours.
What you'll do
- Own a set of DTC Google accounts as strategist, buyer and client contact
- Audit new accounts and walk clients through findings in a Loom
- Separate brand from non-brand and set PMax targets on incremental results
- Fix Merchant Center feeds and GA4/GTM conversion tracking
- Build landing pages and scripts with Claude Code to remove constraints
What they're looking for
Must-haves
- Hands-on Google Ads at meaningful spend on DTC and eCommerce
- Shopping and PMax experience, plus Demand Gen, YouTube, GA4 and GTM
- Use Claude or similar as a working tool and ship landing pages with it
- Native or near-native English for constant client communication
- Available for client calls during US Eastern business hours
Nice to have
- Built or operated your own Shopify store
- Run Meta ads at spend
- Bing Ads experience
Skills and platforms
- Google Ads
- DTC Marketing
- E-commerce
- Performance Marketing
- Account Management
- Data Analysis
- Attribution Modeling
- Conversion Tracking
- Merchant Center
- Claude Code
- Shopify
- GA4
- GTM
- Landing Page Optimization
- Paid Media Strategy
- Copywriting
The company
Sweat Pants Agency
Advertising Services
Sweat Pants Agency is a remote agency working with around 50 DTC and eCommerce brands, spending $6-9M a month on Meta and $1-2M on Google. It's behind two INC fastest-growing brands.
Summarised by Jobs That Travel from Sweat Pants Agency's listing.
